BrandGuidelines

The Sino Group name, wordmark, and symbol are trademarks owned by Sino Group, a Bonang Technologies company. This page sets out how partners, customers, schools, and journalists may reproduce them, so that every appearance of the brand reads as the same company.

Treat what follows as rules rather than suggestions. If a use you have in mind is not described here, it is not yet approved. Ask the brand team before you publish.

The system is deliberately narrow: one wordmark, one typeface, and one palette. That restraint is the identity. Ink and paper carry the whole group, and Grift carries the whole voice, which means the four products in front of them never have to compete with a palette.

Colour exists, but it is rationed. Each product owns one hue, and that hue is allowed a dot, a numeral, a hovered image. It is never a surface, and it never touches the group marks.

The I of SINO is not a letter. It is a stroke: cut square, leaned to the right, and set at the full height of the word. It is the one mark in the group that is drawn rather than typed, which is why it is the one mark that can carry the brand on its own.

It is supplied as finished vector artwork. It is never redrawn, re-angled, or rebuilt from a rectangle of your own.

The artwork says SINO. The company is Sino Group, and the products are Sino AI, Sino Tutor, Sino Learn, and Sino Recipe. Set in a sentence, all of them take normal title case — the all-caps form belongs to the drawn mark, and the mark never spells out the suffix the company name carries.

Regular for body, Medium for lockup suffixes and subheads, SemiBold for headings, and Bold only where a single word has to carry a whole page. Italics mark titles and emphasis, never volume.

IBM Plex Mono is the one exception to Grift, and it is a small one: it sets eyebrows, index numerals, hex values, and any figure that has to line up in a column. It never sets a sentence.

Tracking tightens as size grows and relaxes as it shrinks. Body copy is never set below 15 px, and no line of running text runs wider than 34rem.

Grift is licensed to Sino Group and is not redistributed. Partners without a licence should set Sino Group materials in Inter, and failing that the platform system font.

All of it is generated from one source. The wordmark geometry lives in the brand artwork file and the GROUP suffix is outlined directly from the licensed Grift file, so the marks on this page and the marks in your download cannot drift apart. The Sino AI files are passed through untouched, because that lockup is drawn artwork rather than a composition.

Because the suffixes ship as outlines rather than live text, they render correctly without Grift installed, and the typeface itself is never redistributed. Favicons and keynote templates are issued on request.

The Sino Group name, wordmark, symbol, and lockups are trademarks of Sino Group, a Bonang Technologies company. These guidelines grant a limited, revocable, non exclusive, non transferable permission to reproduce that artwork exactly as supplied, for the purposes described on this page.

• Do not use the marks in a way that suggests endorsement or affiliation.
• Do not use the marks, or anything confusingly similar, in your own product name, company name, logo, or domain.
• Do not modify the artwork, including its colour, proportions, and spacing.
• Do not pair the marks with content that is unlawful, misleading, or designed to disparage Sino Group or its users.
• Do not present output generated by a Sino Group tool as if it were written or endorsed by Sino Group.

Sino Group may update these guidelines and may withdraw permission at any time. Where a signed agreement covers your use of the brand, that agreement governs and these guidelines supplement it.

For a use these guidelines do not cover or for approval of co-branded artwork, write to brand@sinogroup.com. Send the artwork in context, since a flat file rarely answers the question on its own.

Journalists may reproduce the wordmark and symbol in coverage of Sino Group without asking, provided the artwork is unmodified and the story does not imply endorsement. For interviews and embargoed material, write to press@sinogroup.com.